五粮液 . 百家宴
背景与目标
Background and objectives
当今白酒消费市场上，存在巨大的市场错位空缺。大品牌没有家宴品类，家宴品类没有大品牌。传统的大品牌因为价格高昂，无法满足日常家宴的饮用需求。五粮液系列酒公司正是洞悉这样的时代机遇，10年磨砺，重磅推出战略大单品百家宴。承袭五粮液产品严苛标准，纯粮酿造，名家勾调，酒品酒质一脉相承。专为家人团聚时刻，以名品好酒共享美好时光。
Nowadays, there is a huge market dislocation vacancy in liquor consumption market. There is no family banquet category for big brands, and there is no big brand for family banquet category. Because of the high price, the traditional big brands can not meet the drinking demand of daily family banquet. Wuliangye series liquor company is precisely aware of such opportunities of the times. After 10 years of honing, it has launched a strategic grand single hundred family banquets. It inherits the strict standards of Wuliangye products. It is brewed with pure grains, mixed by famous experts, and the quality of liquor is the same. It's for family reunion and good wine.
