第三十届上海国际酒店及餐饮业博览会
背景与目标
Background and objectives
由上海博华主办的“上海国际酒店用品博览会”（以下简称HOTELEX SHANGHAI）是酒店餐饮行业全球规模最大、影响力最强、水平最高的专业博览会。从2012年合作至今，由鹤鸣进行本次展会的品牌形象设计，导视设计以及印刷品设计。鹤鸣每年都为展会提供全新的国际化的形象，为现场的展商和观众提供高辨识度的画面设计以及丰富的视觉形象。从酒店用品、餐饮用品、咖啡、调酒、冰淇淋、烘焙、披萨等各展示类别的主形象到地区展会北京、成都、广州的代表形象，鹤鸣将设计与展会的主题结合的淋漓尽致，让大型展会更具魅力。
Shanghai International Hospitality Equipment & Supply Expo (HOTELEX Shanghai) is one of the most influential projects of UBM Sinoexpo, which is a worldwide professional trade show in the hotel and catering industry. Having partnership from 2012 until now, we created brand image, guided design and designed print. We provide new international image annually for the exhibition, as well as high recognizable artwork and visual image to exhibitors and visitors. Main images from hotel equipment, catering supplies coffee, mixology, ice cream,baking, pizzato iconic images of Beijing, Chengdu andGuangzhouexhibition, He Mingclosely combines design with exhibition theme, presentingthe glamour of HOTELEX.
