极珍堂
背景与目标
Background and objectives
香港极珍堂集团致力于中国名贵中药材的进出口和中药材制品的研发。“道法自然,止于至善”是该品牌的主题。极珍堂以中医传统养生经典结合现代科学技术优势,推崇高品质保健产品和中国千年的自然养生理念。鹤鸣受邀为极珍堂进行品牌形象系统设计,鹤鸣从极珍堂的品牌理念中获得灵感,以更符合当代审美的形式为极珍堂创作出全新传承顶尖的品牌形象,打造现代滋补品的NO1。
Top Rare has been working on the import and export trade of rare Chinese herbal medicine and product development. “Taoism follows nature, and chase for perfection” is the theme of the brand.Top Rare takes advantage of combination of traditional Chinese medicine health cultivation and contemporaryscientific technology, praising high quality dietary supplement and Chinese millenarian natural health philosophy. He Ming is invited to participate in brand image design, being inspired from thephilosophyto shape the iconic image in the form of contemporary aesthetic, which helps to build top one brand.